In making thevideo for Jack Rua’s Rise, we wanted to create something that played off the idea of resurrecting someone sexually and spiritually.

Using the concept of the the male and female hands, a nod to Jack’s bisexuality, we plotted a treatment that would show the hands helping heal Jack and blur the lines bewtween spirituality, sexuality and gender.

We opted for a cooler blue pallete for the cinematography which gradually heats up as Jack returns to himself.